https://www.diningmarketer.co.uk/email-marketing daily 0.75 2022-03-04 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1593875798813-U2Q4ODN2W8W0K5EN8V1P/Email_gmail.jpg email CRM https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1593875716364-W4EHHJM7JGZP20WCAZBM/Large%2BJPG-Aro%2BHa_0380.jpg email CRM https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1593953192920-3PMTGVB4P6MI5WCT724J/email_retention.jpg email CRM - RETAIN discover who are the most engaged and most valuable consumers in your brand’s base. demonstrate that the brand knows individual more than any other, or share new and exciting announcements to promote mutual interest. customise and test all elements of email marketing, subject lines, CTA’s, send and read times. Continually optimising to perfect the engagement and interaction between email and consumers. use direct insight into the real people behind the tech and KPIs. know those most likely to open or click on your brand’s emails and give these brand loyalists their curated and bespoke content, ultimately increasing purchases and revenue. https://www.diningmarketer.co.uk/home daily 1.0 2022-03-01 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1584295953218-VCFH0HEI7SI0JCUDJUQ3/hotel_room_mirror_marketing.jpg Home - EXPERIENCE brand strategy and planning, digital and marketing delivered. https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1584296893415-6UB1NQR1HDA4E0RY9A8C/office_marketing.jpg Home - Brands expertly impacted, with dynamism, highly rated UK and global brands. https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1586184112703-HA2UEVRBVMOP6RR97G53/2020_ceo_credentials.jpg Home - Credentials take it from CEO’s, Leaders, VIPs and teams. https://www.diningmarketer.co.uk/talent daily 0.75 2020-05-27 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1585569803861-U3EGON8SZBQDZP241LUX/2020_restaurant_dining.jpg talent - brand. TDM’s brand and advertising expertise creates, engages, manages and optimises brands’ strategy. brands that consumers love to own or experience, brands that are marketed effectively to reach a real, interested and loyal crowd. TDM works with your team to deliver smart strategies, with brilliant execution and impactful content that inspires experiences and evokes emotion. planning creative content, a video production or an influencer strategy, it will be perfect for enhancing digital advertising and communications. https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1590489747542-EDQ83QXOGKVI1XFUMCWK/2020_digital_stats.jpg talent - digital. a digital marketing expert, TDM actions the brands goals and accelerates brand exposure to consumers. using insight, data, creative/content, and tech potential for decision making and media planning. the focus will be digital, though non-digital is not isolated from strategic brand campaigns. to make brand campaigns more efficient and effective, a unified visual identity and voice across everything works best. https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1590585152037-VXL3H148V2SXXWX85L3G/talent_performance.jpg talent https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1590501297820-0W94DDU33O8MYWSASJX6/loyalty_sign.jpg talent https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1590501131901-Q0EMTBT8EGATGT38SSMW/meeting%2Btable.jpg talent - engagement & RETENTION. strategic understanding of consumer expectations with a focus on their experience to feel recognised and rewarded by brands. nothing destroys credibility faster than bailing on a promise brands make. insights into their behaviour and personal approach to interactions, and incentives. Encouraging customer stories and improving service levels to retain brand loyalists. new and loyal consumers enjoy being members. Receiving exclusive products, access, IRL and gifting, making the brand’s consumers feel like a VIP by such experiences. TDM has strong expertise in subscription or membership digital and marketing for lifestyle brands. the goal is creating valuable relationships that deliver commercial during a lifetime. https://www.diningmarketer.co.uk/contact daily 0.75 2020-05-15 https://www.diningmarketer.co.uk/the-social-pr daily 0.75 2020-05-14 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589281293589-I6JSA8YWJIWXBDP1DDS8/Man_Utd_Scott_Thomas_Trophy.jpg the social PR - “Pippa’s passion for social media marketing and dedication to the brand, is clearly reflected in her approach. The exceptional level of expertise her and the team were able to provide, had each element of the video production day running seamlessly.” — SCOTT THOMAS, VIP & DIRECTOR. https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589277590307-NDKWTL19R2B9HV0ZDTDD/SocialPR_MCR.jpg the social PR - The process from start to finish, from our first meeting to discuss ideas all the way through to the delivery of video and photography, social comms and summary of performance, could not have been more successful. With Pippa ensuring all of the goals were met, we achieved the best performing content for No.7 at the Club”. — FRANcesca britton, Director. https://www.diningmarketer.co.uk/the-dining-club-group daily 0.75 2020-05-19 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589816600502-9405Z3EQCMQ0HYV905K9/steak_plate.jpg the dining club group https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589817257165-4XIC8WF8NIO56OHSFR9M/Large+JPG-Aro+Ha_0380.jpg the dining club group https://www.diningmarketer.co.uk/social-media daily 0.75 2022-03-04 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1590584599341-GCF7QP2K0PTL9DG8VCAJ/social_planning.jpg social media https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1591175664310-PRK64DI2PXML2SDRNEB9/social_engagement.jpg social media https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1590587579567-1UL76YWTO9K05XCOKIO1/social_dining.jpg social media https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1591174131106-CQMGCELVC7VT1CMOTMO6/social_influencer.jpg social media - INFLUENCERS. TDM is marketer, almost brand ambassador, for influencer marketing. launching social media influencer strategies as a first for influential brands. collaborating with global VIPs, elite sports players and entrepreneurs. inspirational creators, brand ambassadors and influencers are essential in modern, and future, marketing creative strategies. creating visually evoking and engaging content expertly, connecting creators and brands with honour and authenticity. influencer marketing builds trust and becomes a society of consumers proud to be involved with your brand. https://www.diningmarketer.co.uk/gourmet-society daily 0.75 2020-05-18 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589554267522-6TA9PWROVR2X2RZUHY5X/GS_group.jpg gourmet society https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1586257117270-2AH064WPNHJ4553IWCKO/2020_gourmet_digital.jpg gourmet society - DIGITAL. improving the UX and marketing of the brand’s app. user behaviour tracking and encouraging digital card usage to track member spend and savings for use in CRM personas. implemented the digital membership in app, and mobile carrier billing via Fonix Mobile solutions. launched member communication campaigns to promote new brand and digital product announcements. integrated TrustPilot reviews into the website UX and digital communications, improving star ratings. https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1586257524021-PGSYXDYNMJJCECZ9L5A5/2020_gourmet_pasta.jpg gourmet society - achieving engagement KPIs for both acquisition marketing and conversion rate to members. improving retention of memberships by effective product marketing to reduce cancellation rate. https://www.diningmarketer.co.uk/kimpton-hotels daily 0.75 2020-05-18 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589446736746-QTRW7T8ZUA7GLFIDKMNK/The%252Bgarden.jpg Kimpton Hotels https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589446689914-RWCX8EGMA9VW6QCO3J1I/Principal_Shot.jpg Kimpton Hotels https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589384063358-KY7TZDGL4JPVA43XBMY9/Garden_Room.jpeg Kimpton Hotels https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589384077019-WCZD4JOU0YF9IY71YF0L/Baba.jpeg Kimpton Hotels https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589384255600-WGMZPYCFR3A2C5U90L0G/Champagne_Lounge.jpg Kimpton Hotels https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589383956441-8A3D6TD4K42QPYXTGHH7/Principal_suite_jpeg.jpeg Kimpton Hotels https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589383941769-AXH4N5T6OXA62GGPQZGE/Refuge.jpeg Kimpton Hotels https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589383959979-YPAB1AB4W7OAXYMCH5P6/Refuge_Glamour_Manc.jpeg Kimpton Hotels https://www.diningmarketer.co.uk/digital-marketing daily 0.75 2022-03-04 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/31af352a-58a5-498d-96e3-f3da000ac043/social+media+apps+%26+coffee.jpg digital marketing https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/4ab30cf7-c101-4d29-8419-3f99de9c0807/social+media+bed.jpg digital marketing https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/ebc4cce5-507a-4b2e-95eb-62bb914a2592/camera+shooting+influencers.jpg digital marketing https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/156ed648-5342-4662-9fd5-f2b90b0b6f89/brand+social+media+culture.jpg digital marketing https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/16890cce-7a29-4d2f-89ae-812fbaddea0a/google+social+ads.jpg digital marketing https://www.diningmarketer.co.uk/manchester-united daily 0.75 2024-04-25 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589294476338-JHUQ24R7QVK24I3P5T70/MatchdayVIP%2Bwebsite.jpg Manchester United https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589295291746-F7DD3FQNP4U5BJMB8IQX/Man_Utd_MatchdayVIP_table.jpg Manchester United https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589376724468-BT74G6A5XOUX5LSE5803/ManUtd_insta.jpg Manchester United - SOCIAL STRATEGY. implemented social media strategy (paid and organic) for driving conversions. Man Utd board approved social influencer strategic proposal for increasing Matchday VIP brand awareness. marketing / content / creative lead for content collaboration with Global & UK celebrities, sports players and influencers attending games and experiencing No. 7 restaurant. a first for the Club’s Matchday VIP product, this strategy increased revenue by 12%. this strategy had succession into season 2019/20. https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589288561711-8JAJKQKNUVY66V9SCJZY/Man_Utd_Pogba.jpeg Manchester United Man Utd player videography for Matchday VIP creative. https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/e8fad529-f526-4e84-ac44-2ebb40606be2/Steven_Bartlett_Social_MDVIP.JPG Manchester United https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589288525177-0T4S21B2BZIISPJZCB20/Man_Utd_Scarf.jpeg Manchester United Matchday VIP Experience merch and product marketing. https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1646065160861-W3TOZBB3DG0NMX42AU32/Steven_Bartlett_Social_MDVIP_No.7.jpg Manchester United https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589288640132-HDJ4VEIL09LQCTD4DXWE/Man_Utd_Pitch.jpeg Manchester United Premier League match day pitch side and social media. https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/b5984eca-8f4c-429d-8826-6c0471c79dfd/Steven_Barlett_Social_MDVIP_shirt.JPG Manchester United https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1646065143003-TT0R5P8OV92RO9IHFMON/Steven_Bartlett_Secret_Teacher.jpg Manchester United https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589288673920-14B94RCZM8LMTSFJH3FM/Man_Utd_Sir_A.jpeg Manchester United Sir Alex Ferguson leadership inspiration. https://www.diningmarketer.co.uk/tastecard daily 0.75 2020-05-18 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589551232716-NJPK85WW9O3AD6QHEEFF/TC_couples%2Bdining.jpg tastecard https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589557640596-956X2YN2C9DIZLGOSE4N/2020_tastecard_digital.jpg tastecard - DIGITAL. development and optimisation across digital channels including Web, SEO, PPC, Social, Email, CRM, Mobile, SMS and Affiliates. created tastecard+ members only loyalty platform for increased revenue. continually reacting to marketing, tech and consumer trends for maintained high performance. management of the creative and website teams to ensure that all digital and marketing communications are brand aligned. enhanced member communication campaigns to promote new brand and digital product announcements. integrated TrustPilot reviews into the website UX and digital communications, improving ratings from 1 to 7 NPS. APP. product owner and launch marketing for the tastecard app. improving the UX and marketing of the app. building engagement with the app and reporting insight of digital membership usage by members. user behaviour tracking and encouraging digital card usage to track member spend and savings for use in CRM personas. implemented the digital membership in app, and mobile carrier billing via Fonix Mobile solutions increasing usage by 30%. https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589800325373-I4B7R5L80LWHLUHZSP6X/tc_pizza.jpg tastecard https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589797494020-1HVKPPBWFJ5JX1CNJQJ0/tc_social_dining.jpg tastecard https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589806099400-HGA4NGT3L8BZ9OOYWTBE/marvinDJ.jpg tastecard https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1586254209871-I0SSPZNO694DYUYPKYBN/2020_restaurant_friends.jpg tastecard - 400% increase in revenue DURING 4 years, to 4m ACTIVE members. key involvement in the business acquisition and merger. created the dining club group brand. successfully improved existing and implemented new marketing and digital strategies. https://www.diningmarketer.co.uk/web-mobile daily 0.75 2020-06-06 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1591450247632-747Y1S7UT67DTSKVSMDL/website_design.jpg web mobile UX https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1591195074701-KF3PSLF3RAPBE806BBH3/ecomm_analytics.jpg web mobile UX https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1591452405139-984YVC07D3UK5MZZATJG/website_content.jpg web mobile UX - INTENTION. an effective UX, design, creative and content gives consumers the desired experience, connecting to your brand individually. get personal with your brands consumers and invite their interaction, opinions and ratings. welcome their ideas and thoughts. be available to your consumers when they want this and at the perfect time, using messenger ad chat options on site. https://www.diningmarketer.co.uk/marys-meals daily 0.75 2022-03-04 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/3d79e9d1-6919-4415-97ed-8d4e7c6b76e9/NT-SCHOOL_LINE+UP+3980BA41-D65D-4B65-A170-9C0A2C969AB6_1_105_c.jpg marys meals https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1c04f322-ea19-4a86-9313-4ab0d658b359/NK+SCHOOL+ASSEMBLY+F54C1E51-32D0-4638-8523-6C1906461043_1_105_c.jpeg marys meals https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/a65142ce-5213-4839-8126-46db3cb596f2/NT-SCHOOL_LINE+UP+3980BA41-D65D-4B65-A170-9C0A2C969AB6_1_105_c.jpeg marys meals https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/0313579d-124e-4b37-b9bb-312125414e99/NK+KITCHEN+81D28D7D-1A00-4C90-ADB9-4C7805F72BBB_1_105_c.jpeg marys meals 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https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/7599750b-b6a9-4d8a-b902-8bef3c04ca69/NK+kids+cups+IMG_5763.JPG marys meals https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/327290b5-7b9a-45e0-a313-4dc786587269/NK+boy+smile+IMG_5820.jpg marys meals https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/432201b4-d4b9-4507-8fb4-95d730927bf3/NK+baby+IMG_5905.jpg marys meals https://www.diningmarketer.co.uk/dstnctm daily 0.75 2022-03-02 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1627136452755-XA1WA9NKPSK8X159LT0V/luxury_dining_2.jpg dstnctm https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/7a55a1ae-ced5-4a61-99e5-85747abe1e3f/app+screens+1.png dstnctm https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/03e6511c-6ff1-4e36-97ed-3808a043f535/app+screens+48.png dstnctm https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/896d6d97-8024-4a57-b05f-859b3c2e046e/app+screens+71.png dstnctm IPO Design No: 6151937 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/bad6de04-b71b-46c2-b860-c20635981c17/app+screens+65.png dstnctm IPO Design No: 6170787 https://www.diningmarketer.co.uk/steven-bartlett daily 0.75 2022-03-02 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/a26c1006-e26b-458f-b65c-14c4ccb0de4a/Steven_Bartlett_Social_MDVIP.JPG steven bartlett - “we had a great experience. I really appreciate it.” — Steven bartlett, Founder of social chain& Influencer. https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/dfdb95b9-22ab-4603-a36a-5339839a8488/Steven_Barlett_Social_MDVIP_shirt.JPG steven bartlett https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/f634f4e6-c665-4a9b-863c-604364743d45/Steven_Bartlett_Social_MDVIP_No.7.JPG steven bartlett https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1646164405314-1ZX3Y4Y5DDO17JD6I6TN/Steven_Bartlett_Secret_Teacher.jpg steven bartlett https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/e63ee391-e18d-4491-a83f-cb93a0fbbb51/Steve_Bartlett_Secret_Millionaire.jpg steven bartlett https://www.diningmarketer.co.uk/the-padel-club daily 0.75 2022-12-28 https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/57c9699a-2e70-4294-bc42-416b7041eb81/LR_PADEL+PHOTOSHOOT_1.jpg The PADEL CLUB https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/b6a1d95e-da44-40a6-ac54-eff4466d3fff/LR_PADEL+PHOTOSHOOT_43.jpg The PADEL CLUB https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1589376724468-BT74G6A5XOUX5LSE5803/ManUtd_insta.jpg The PADEL CLUB - SOCIAL STRATEGY. implemented social media strategy (paid and organic) for driving conversions. Man Utd board approved social influencer strategic proposal for increasing Matchday VIP brand awareness. marketing / content / creative lead for content collaboration with Global & UK celebrities, sports players and influencers attending games and experiencing No. 7 restaurant. a first for the Club’s Matchday VIP product, this strategy increased revenue by 12%. this strategy had succession into season 2019/20. https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/e8fad529-f526-4e84-ac44-2ebb40606be2/Steven_Bartlett_Social_MDVIP.JPG The PADEL CLUB https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/52572ee1-e3f8-4684-b694-150a95632d10/Padel+4+Court+Shoot_Nov+22_LR-26.jpg The PADEL CLUB https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1646065160861-W3TOZBB3DG0NMX42AU32/Steven_Bartlett_Social_MDVIP_No.7.jpg The PADEL CLUB https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/ff772612-9046-41da-9b20-334e737f6abc/Padel+4+Court+Shoot_Nov+22_LR-10.jpg The PADEL CLUB https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/b5984eca-8f4c-429d-8826-6c0471c79dfd/Steven_Barlett_Social_MDVIP_shirt.JPG The PADEL CLUB https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/9ba6137f-92a4-42bf-bff6-3c5065df3ffd/Padel+4+Court+Shoot_Nov+22_LR-15.jpg The PADEL CLUB https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/1646065143003-TT0R5P8OV92RO9IHFMON/Steven_Bartlett_Secret_Teacher.jpg The PADEL CLUB https://images.squarespace-cdn.com/content/v1/5e5fa9ee178b2237b1c7318a/406f55a6-3f24-4c47-b821-ccd3cf9fe53c/Padel+4+Court+Shoot_Nov+22_LR-36.jpg The PADEL CLUB